Question: How does digital marketing work? How much does a keyword cost on Adwords and YSM? How big is Pinstorm?
Answer:
Answer by Mark Welch
The cost of a keyword on AdWords and YSM varies depending on the keyword and the landing page. For some keywords, you can obtain a high position and substantial traffic for 5 to 10 cents per click; for other keywords, you must bid more than $ 1 for your ad to appear.
I’ve been working on Search Marketing for 9+ years, but I had never heard of Pinstorm before reading your question. They appear to be one of many hundreds of “search marketing consulting firms” which might (or might not) be able to efficiently help you build a keyword campaign. However, most search marketing firms (me included) require substantial fees and can’t guarantee results.